UPDATE: DETTOL MAKES HAND WASHING FUN WITH”LETTER TO LIFE”
According to the World Health Organization, Diarrhoea disease is the second leading cause of death in children under five years old, and is responsible for killing around 525,000 children every year. These deaths can be prevented through the simple act of handwashing with soap which can break the chain of infection.
Dettol, one of Nigeria’s leading brands, led the 2017 Global Handwashing Day celebrations by launching a nationwide campaign themed “Letter for Life”. The campaign was a unique way to get children interested in washing their hands, as well as also get them to spread the message of handwashing, from one child to another. To do this, the Dettol team went around to various primary schools in Nigeria through its annual School Hygiene Program, taught them proper hand washing habits, and in turn the children wrote hygiene letters. These Letters along with a free bar of Dettol soap were distributed to children who do not have access to soap. A saying; cleanliness lead to GOdness. So Dettol Have Brought it.
RB* is the world’s leading consumer health and hygiene company. Some of its well-known brands include; Dettol, Harpic, Mortein, Durex, Airwick, Strepsils, Gaviscon and Nurofen.
