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Sunday, September 8, 2024

How Companies Target With Different Products To Capture New Market Share

Do you know that one company owns these 2 products?



Yes, one company produces Peak milk and 3 crown milk.

Same way one company has the golden penny pasta and the Aunty B pasta.

Same way one company produces Itel, Tecno, and Infinix phones.

Most of this big companies produce different brands of a product to create a fake competition thereby get a higher share in the market.

Any of the product you prefer, is fine, the money comes to them regardless.

So sometimes before arguing which product is best, look for food eat. It is just same Joe, minor difference according to individuals preference.

I have this neigbor who is a regional manager for a popular brand, the day he told me the products they have in the market, I was shouting. They bank on their existing customers and penetrate the market with new same products.

Meanwhile, this is a good strategy 🥰🥰

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