Google Adsense is transitioning from pay-per-click to pay-per-impressions.
What does this mean?
It means, google will now offer what is called eCPM, earning per cost of impressions per mile – in layman terms, depending on your website, you will earn a certain money after every 1000 impressions (views on google ads on your website).
Still don’t understand?
Instead of of being paid when users click on ads on your website, you’ll instead be paid a certain fee when users see these ads (even if they didn’t click it).
You think it’s a google update? No it’s not, here’s why:
This will be both good and bad depending on your source of traffic.
For those running paid traffic, you’ll see shege as your ROI/ROAS (return on ads spend) may be less as when it was PPC (pay per click)
According to industry standards, eCPM is usually between $0.01 – $2 (I doubt if it will get above this value because it’s banner ads and not pop-ads)
So say the eCPM of your niche/website is $0.5 it means if you had 12,000 impressions on your website, you’ll earn 0.5 x 12 which is $6 😁 (total impressions has to be divided by 1000)
Now imagine how much it will cost you to send 12,000 visits from paid ads to your blog just to be paid $6 (might be less or more depending on your niche)
So website owners, brace up, 2024 is about to be a ride for you to device means on how to get even cheaper traffic to your blog, maybe Google wants to make everyone to focus on SEO or they want to introduce more type of ads that supports impressions base, anyhoo this will obviously mean less expenses for advertisers, and less earnings for publishers, because as it stands it looks like Google AdWords (advertising platform of Google) is overly expensive and advertisers are made to spend so much hence Publishers are smiling to the bank with tens of thousands of dollars monthly.
Now, this will reduce. Google is wanting to find a way for advertisers to spend less as it looks like big advertisers are finding solace in cheaper platforms like Facebook, Twitter and even Pop-up networks which charges based on impressions and not cpc)
Fingers crossed, this isn’t a happy update for publishers (website owners).
~ Fidelis
