Rihanna is officially moving into the haircare business, announcing the latest line to join her beloved Fenty brand.
The Singer announced the good news on Tuesday, June 4, in a video via Instagram revealing the launch of Fenty Hair.
In her words:
” A new family is moving in, Rihanna began in her lengthy caption @Fentyhair is pulling up and it’s time to finally have the hair experience you have been waiting for “.
In the announcement video, Rihanna rocks a blonde pixie cut, along with other folks in the video wearing all sorts of different hairstyles.
Her caption continues:
” You know how much switching my hair up matters to me. I have had almost every texture, color, length, from weaves to braids to natural. So I am launching a flexible line of products for not only every hair want but every single product is designed to strengthen and repair all types of hair which is what we truly need. It’s time to play and get stronger by the style “.
Rihanna went on to reveal that the brand officially launches on June 13 but says fans can sign up at FENTYHAIR. COM for early access to ” shop before anyone else “.
Watch video below:
