This looks like a regular billboard until you remember that this weekend is the GTBank FSHN WKND and this is Sterling Bank with the line “ORNGE is so last season.”
This is petty and savage at the same time. Having added the image of an orange and avoided spelling the word out, CBN would have to stretch things a bit to punish them on this one. It’s a subtle shade, but the timing – comes out the same weekend as a fashion event that speaks about what is in season or not, the spelling ORNGE instead of Orange to avoid a direct shade and trouble but also to align with the spelling mode of FSHN and WKND!
This is creative trouble making at the highest level! I love it!